Developing an attractive online presence

For the Internet-savvy generation, having an attractive online presence is important. These days, just having a website isn't enough; you need a presence on social media such as LinkedIn, Facebook, YouTube, and Twitter. When a candidate researches your organization, the first thing they will do is enter the company name into a search engine, so it is always good for you to know what comes up in that search and to ensure all your online activities push your own site to the top of the list.

In order to make this section more practical, I am going to assume that you already have a website; we will work from that starting point.

Career pages on your website

The minimum you should have on your website is a career page where you share the benefits of working for you, the unique selling points about your company, an insight into the culture of the organization, and what life is like as an employee on a day-to-day basis. Then you need to offer a searchable facility...