Short-term goals
You should combine short-term analytics goals with a strategic picture of how analytics can be used to create business value. The organization’s strategic analytics framework and roadmap should include this strategic picture. Short-term goals and projects in analytics are important because they do the following:
- Build and/or improve the organization’s momentum as it starts or continues its analytics journey
- Validate the value of data analytics for the business
- Give you a chance to try out and quickly learn how analytics models and tools can be used in the organization’s context
- Confirm the business case for investing in analytical tools and platforms
Short-term analytics goals and objectives shouldn’t take more than two to three months to implement, depending on the size of the organization and how easy it is to get the data. They may also need to use both structured and unstructured data.
Structured data is...
