Explore Products

Best Sellers

New Releases

Books

Videos

Audiobooks

Free Learning

Tokenomics

You're reading from Tokenomics The Crypto Shift of Blockchains, ICOs, and Tokens

Product type Paperback

Published in Oct 2018

Publisher

ISBN-13 9781789136326

Length 486 pages

Edition 1st Edition

Languages

Solidity

Tools

Ethereum

Concepts

Cryptocurrency

Authors (2):

Sean Au

Thomas Power(GBP)

View More author details

Table of Contents (16) Chapters

Preface

1. Once Upon a Token FREE CHAPTER

2. A Bit of Coin Theory

3. The Potential of ICOs

What is an ICO?

4. Token Varieties

5. The Need for a Token

6. Playing by the Rules

7. The Token Sales Mechanics

Token supply and distribution

8. White Paper, Website, and Team

9. Social Media and Influencers

10. Marketing and the launch

11. Voices of the ICO World

12. The Future

Summary

Other Books You May Enjoy

Leave a review - let other readers know what you think

Index

Chapter 8. White Paper, Website, and Team

Tip

You never get a second chance to make a good first impression.

There are lots of ingredients that go into a nicely baked ICO, but arguably the most important are the white paper, the website, and the team. The white paper has continued to evolve from a very academic-style paper, to in some cases a marketing brochure, but regardless of its form, it continues to be, for better or worse, the standard "must-have" document that all ICOs need to produce.

A white paper communicates a lot of things, but the main concept is an idea. The next step is to create a website because it is almost inconceivable in this day and age for a business or brand of any sort not to have an online presence. A website is also used to collect the funds for the ICO.

Once visitors land on an ICO's website, one of the most popular pages to browse is the "team" page or "about us." Who are the people behind this idea? Are they...

The rest of the chapter is locked

Register for a free Packt account to unlock a world of extra content!

A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.

Unlock this book and the full library FREE for 7 days

Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of

Start free trial

Renews at $19.99/month. Cancel anytime

Authors (2)

Thomas Power(GBP)

Thomas Power(GBP)

Thomas Power is an author of 7 books since 1998 and has made over 1000 speeches in 56 countries covering all aspects of technology, social media, community building, cloud, and SaaS Apps. Now the world has shifted its attention to Blockchain, Bitcoin, Ethereum, ICOs, Tokenomics, Cryptonomics, Internet of Things, and Artificial Intelligence, and Thomas has shifted with the times, making presentations on these subjects to conferences and board members around the globe. Thomas is ranked No 11 in the Crypto 100 most Influential People. Thomas is also ranked No 9 in The Blockchain Fintech 100 People. Thomas has over 290,000 followers on Twitter and is ranked No. 1 in the world on LinkedIn with 680 written testimonials. Thomas is a board member and Director of six companies, including 9Spokes PLC in New Zealand who supply Barclays, Royal Bank of Canada, and Bank of New Zealand with Cloud SaaS AI solutions for small businesses and Team Blockchain Ltd based in London. As GDPR kicked in May 25th 2018, Thomas has woken up many executives to the power of Community Building on The Blockchain to avoid the penalty fines of 4% of global turnover. The next big development is for us all to hold our identity on The Blockchain so we can go through Know Your Customer (KYC) and AntiMoney Laundering (AML) processes with Banks and Financial Services companies in one click like Amazon Pay. This will further allow us all to trade with tokens for products and services from Brands so we are incentivized and rewarded with every interaction… much like the opening show of Black Mirror part three.

See other products by Thomas Power(GBP)

Sean Au

Sean Au

Sean Au is a blockchain researcher and trainer with a B.E. (Hons) in Electrical Engineering and a Masters in Engineering Management from the Canterbury University in NZ. His masters' thesis 19 years ago was titled "Information Intermediaries," but with the rise of decentralization, that old model has surely crumbled. With over 15 years of experience in the field of IT, Sean started out as a programmer, and prior to entering the blockchain rabbit hole, he was an integration architect and consultant, joining cloud systems together. Sean is a Certified Bitcoin Professional (CBP) and designed and delivered NZ's first blockchain training course in association with the Blockchain Association of New Zealand (BANZ). Sean is the immediate past president and current education chair of BANZ and a member of the NZ ISO/TC307 committee on blockchains and distributed ledger technologies. Sean continues to contribute by building practical applications and sharing it with the local community as the co-organizer of the Wellington blockchain meetup and organizer of the Wellington smart contract meetup. Some of his projects include "Ubering Energy on the Blockchain" and placing his land title on the blockchain.

See other products by Sean Au

Other recommended products

Related to this chapter

Security Tokens and Stablecoins Quick Start Guide

Security Tokens and Stablecoins Quick Start Guide

This essential guide will help any blockchain practitioner gain expertise in developing complete STO and stablecoins DApps. This book provides a quick introduction to basic ICO and STO concepts, and their differences. It will also help readers compile, test, and deploy their own contracts by altering the code provided in the book.

Apr 2019 7h 48m

Security Tokens and Stablecoins Quick Start Guide

Security Tokens and Stablecoins Quick Start Guide

This essential guide will help any blockchain practitioner gain expertise in developing complete STO and stablecoins DApps. This book provides a quick introduction to basic ICO and STO concepts, and their differences. It will also help readers compile, test, and deploy their own contracts by altering the code provided in the book.

Apr 2019 7h 48m

Ethereum Projects for Beginners

Ethereum Projects for Beginners

Ethereum enables the development of efficient, smart contracts that contain code. These smart contracts interact with other smart contracts to make decisions, store data, and send Ether to others. This book begins with an introduction to Ethereum and then a detailed step-by-step process required to building advanced Ethereum Projects.

Jul 2018 3h 32m

Blockchain Quick Reference

Blockchain Quick Reference

This book applies the core principles and ideas of Blockchain in your existing applications. You will understand the key areas of Blockchain architecture along with the challenges faced with an easy-to-follow guide. You will not only be able to solve current and future problems around Blockchain but also build efficient decentralized applications.

Aug 2018 11h 40m

Blockchain Quick Reference

Blockchain Quick Reference

This book applies the core principles and ideas of Blockchain in your existing applications. You will understand the key areas of Blockchain architecture along with the challenges faced with an easy-to-follow guide. You will not only be able to solve current and future problems around Blockchain but also build efficient decentralized applications.

Aug 2018 11h 40m

Blockchain Quick Reference

Blockchain Quick Reference

This book applies the core principles and ideas of Blockchain in your existing applications. You will understand the key areas of Blockchain architecture along with the challenges faced with an easy-to-follow guide. You will not only be able to solve current and future problems around Blockchain but also build efficient decentralized applications.

Aug 2018 11h 40m

Blockchain Quick Reference

Blockchain Quick Reference

This book applies the core principles and ideas of Blockchain in your existing applications. You will understand the key areas of Blockchain architecture along with the challenges faced with an easy-to-follow guide. You will not only be able to solve current and future problems around Blockchain but also build efficient decentralized applications.

Aug 2018 11h 40m

Blockchain for Decision Makers

Blockchain for Decision Makers

This book will cover use-cases on how blockchain is currently being used in the industry - catering to key decision-makers within an organization. It also addresses the real problems and technical difficulties in implementing blockchain, and the various blockchain strategies being adopted by popular organizations all over the world.

Blockchain for Business 2019

Blockchain for Business 2019

Blockchain has the potential to change the world and has become the hottest field in the tech sector now. Blockchain for Business is a comprehensive guide that enables you to fully understand the far-reaching applications beyond Bitcoin and empowers you to make fully-informed decisions.

Jan 2019 8h 36m

Foundations of Blockchain

Foundations of Blockchain

Blockchain technology is a combination of three popular concepts: cryptography, peer-to-peer networking, and game theory. This book is for anyone who wants to dive into blockchain from first principles and learn how decentralized applications and cryptocurrencies really work. Learn blockchain from first concepts to algorithms explained in Python.

Jan 2019 12h 24m

Learn Bitcoin and Blockchain

Learn Bitcoin and Blockchain

Blockchain and Bitcoin are currently the talk of the town. This book will start with an introduction to the fundamental concepts of Blockchain and it will take you through its various features and challenges. By the end of this book, you will learn to implement the Blockchain technology for securing your cryptocurrency.

Learn Ethereum is ideal for anyone who wants to do an ultra-learning on Ethereum blockchain technology and build end-to-end decentralized applications using smart contract and Ethereum. The hands-on examples will help novices master blockchain and Ethereum in a quick, effective and easy way.

Sep 2019 18h 0m

Personalised recommendations for you

Based on your interests and search pattern

Modern Computer Vision with PyTorch

Modern Computer Vision with PyTorch

This book provides a hands-on approach to solving over 30 prominent real-world computer vision problems using PyTorch 2.x on actual datasets. Here you'll learn to build a neural network from scratch and optimize hyperparameters, perform image classification, multi-object detection, segmentation, and more. You'll also explore facial expression manipulation and combining CV with NLP and RL techniques, build generative AI applications, and take your model to production on AWS. By the end of this book, you'll master modern NN architectures and confidently solve real-world CV problems.

Jun 2024 24h 52m

Modern Computer Vision with PyTorch

Modern Computer Vision with PyTorch

This book provides a hands-on approach to solving over 30 prominent real-world computer vision problems using PyTorch 2.x on actual datasets. Here you'll learn to build a neural network from scratch and optimize hyperparameters, perform image classification, multi-object detection, segmentation, and more. You'll also explore facial expression manipulation and combining CV with NLP and RL techniques, build generative AI applications, and take your model to production on AWS. By the end of this book, you'll master modern NN architectures and confidently solve real-world CV problems.

Jun 2024 24h 52m

Modern Computer Vision with PyTorch

Modern Computer Vision with PyTorch

This book provides a hands-on approach to solving over 30 prominent real-world computer vision problems using PyTorch 2.x on actual datasets. Here you'll learn to build a neural network from scratch and optimize hyperparameters, perform image classification, multi-object detection, segmentation, and more. You'll also explore facial expression manipulation and combining CV with NLP and RL techniques, build generative AI applications, and take your model to production on AWS. By the end of this book, you'll master modern NN architectures and confidently solve real-world CV problems.

Jun 2024 24h 52m

Modern Computer Vision with PyTorch

Modern Computer Vision with PyTorch

This book provides a hands-on approach to solving over 30 prominent real-world computer vision problems using PyTorch 2.x on actual datasets. Here you'll learn to build a neural network from scratch and optimize hyperparameters, perform image classification, multi-object detection, segmentation, and more. You'll also explore facial expression manipulation and combining CV with NLP and RL techniques, build generative AI applications, and take your model to production on AWS. By the end of this book, you'll master modern NN architectures and confidently solve real-world CV problems.

Jun 2024 24h 52m

Modern Computer Vision with PyTorch

Modern Computer Vision with PyTorch

This book provides a hands-on approach to solving over 30 prominent real-world computer vision problems using PyTorch 2.x on actual datasets. Here you'll learn to build a neural network from scratch and optimize hyperparameters, perform image classification, multi-object detection, segmentation, and more. You'll also explore facial expression manipulation and combining CV with NLP and RL techniques, build generative AI applications, and take your model to production on AWS. By the end of this book, you'll master modern NN architectures and confidently solve real-world CV problems.

Jun 2024 24h 52m

Modern Computer Vision with PyTorch

Modern Computer Vision with PyTorch

This book provides a hands-on approach to solving over 30 prominent real-world computer vision problems using PyTorch 2.x on actual datasets. Here you'll learn to build a neural network from scratch and optimize hyperparameters, perform image classification, multi-object detection, segmentation, and more. You'll also explore facial expression manipulation and combining CV with NLP and RL techniques, build generative AI applications, and take your model to production on AWS. By the end of this book, you'll master modern NN architectures and confidently solve real-world CV problems.

Jun 2024 24h 52m

Modern Computer Vision with PyTorch

Modern Computer Vision with PyTorch

This book provides a hands-on approach to solving over 30 prominent real-world computer vision problems using PyTorch 2.x on actual datasets. Here you'll learn to build a neural network from scratch and optimize hyperparameters, perform image classification, multi-object detection, segmentation, and more. You'll also explore facial expression manipulation and combining CV with NLP and RL techniques, build generative AI applications, and take your model to production on AWS. By the end of this book, you'll master modern NN architectures and confidently solve real-world CV problems.

Jun 2024 24h 52m

Modern Computer Vision with PyTorch

Modern Computer Vision with PyTorch

This book provides a hands-on approach to solving over 30 prominent real-world computer vision problems using PyTorch 2.x on actual datasets. Here you'll learn to build a neural network from scratch and optimize hyperparameters, perform image classification, multi-object detection, segmentation, and more. You'll also explore facial expression manipulation and combining CV with NLP and RL techniques, build generative AI applications, and take your model to production on AWS. By the end of this book, you'll master modern NN architectures and confidently solve real-world CV problems.

Jun 2024 24h 52m

Modern Computer Vision with PyTorch

Modern Computer Vision with PyTorch

This book provides a hands-on approach to solving over 30 prominent real-world computer vision problems using PyTorch 2.x on actual datasets. Here you'll learn to build a neural network from scratch and optimize hyperparameters, perform image classification, multi-object detection, segmentation, and more. You'll also explore facial expression manipulation and combining CV with NLP and RL techniques, build generative AI applications, and take your model to production on AWS. By the end of this book, you'll master modern NN architectures and confidently solve real-world CV problems.

Jun 2024 24h 52m

Modern Computer Vision with PyTorch

Modern Computer Vision with PyTorch

This book provides a hands-on approach to solving over 30 prominent real-world computer vision problems using PyTorch 2.x on actual datasets. Here you'll learn to build a neural network from scratch and optimize hyperparameters, perform image classification, multi-object detection, segmentation, and more. You'll also explore facial expression manipulation and combining CV with NLP and RL techniques, build generative AI applications, and take your model to production on AWS. By the end of this book, you'll master modern NN architectures and confidently solve real-world CV problems.

Jun 2024 24h 52m

Modern Computer Vision with PyTorch

Modern Computer Vision with PyTorch

This book provides a hands-on approach to solving over 30 prominent real-world computer vision problems using PyTorch 2.x on actual datasets. Here you'll learn to build a neural network from scratch and optimize hyperparameters, perform image classification, multi-object detection, segmentation, and more. You'll also explore facial expression manipulation and combining CV with NLP and RL techniques, build generative AI applications, and take your model to production on AWS. By the end of this book, you'll master modern NN architectures and confidently solve real-world CV problems.

Jun 2024 24h 52m

Modern Computer Vision with PyTorch

Modern Computer Vision with PyTorch

This book provides a hands-on approach to solving over 30 prominent real-world computer vision problems using PyTorch 2.x on actual datasets. Here you'll learn to build a neural network from scratch and optimize hyperparameters, perform image classification, multi-object detection, segmentation, and more. You'll also explore facial expression manipulation and combining CV with NLP and RL techniques, build generative AI applications, and take your model to production on AWS. By the end of this book, you'll master modern NN architectures and confidently solve real-world CV problems.

Jun 2024 24h 52m