Understanding the user perspective and unconscious bias
Designing for the user is essential for creating successful products and services. To design effectively, it is important to understand the user perspective and avoid unconscious bias. This section will explore what unconscious bias is, how it affects design, and strategies to overcome it.
What is unconscious bias?
Unconscious bias refers to attitudes or beliefs that are automatically activated and influence a person’s behavior and decisions without their awareness. Everyone has unconscious biases, which are often based on social and cultural stereotypes. These biases can influence the way we interact with others, make decisions, and design products and services.
