Business drivers for global automotive evolution

The demand for automobiles in the global market is uneven, with the strongest growth in North America, the weakest in Europe, and the most inconsistent in growing markets such as China and India. Against the current macroeconomic scenario, the following factors drive the future of the automobile industry:

• Shifts in consumer demand: Consumers are demanding more sophisticated and affordable infotainment systems and are expecting high-end features to be standard.
• Expanded regulatory requirements: Tighter Corporate Average Fuel Economy (CAFE) in the USA is driving for more safety, fuel efficiency, and emissions control.
• Increased availability of data and information: Information about vehicle usage and driver behavior is growing as sensors and telemetric systems become more accessible. This leads to innovations in car infotainment that are powered by car telematics. These leaps in technology, in turn, drive greater differentiation and attract customers...