Reference architecture for clickstream analytics

In consumer-facing applications, such as web applications or mobile applications, business owners are more interested in identifying metrics from a user's access patterns to derive insights into which products, services, or features users like more. This enables business leaders to make more accurate decisions. Often, it becomes a necessity to capture user actions or clicks in real time to have a real-time dashboard suggesting how successful your campaign is or how users are responding to your new product launch.

To make business decisions in real time, you need to have the data flow in near real time too. This means as soon as the user clicks anywhere within the application, you need to capture an event immediately and push it through your backend system for processing. As multiple users access your application through different channels, it generates a stream of events and you need a scalable architecture that can support...