Authentication and customer identity scenarios
Authentication and customer identity are at the heart of a B2C solution. The goal of the Salesforce Customer 360 concept is to structure your products, services, and organization around a central idea of a customer. That doesn’t happen automatically, however; it requires careful planning and execution. Most of the information you’ll need for these scenarios, aside from the raw product knowledge, is covered in Chapter 9, Creating a 360° View of the Customer.
When reviewing these scenarios, consider the following:
- How will the customer enter the ecosystem (registration, email signup, customer service touchpoint, in-store purchase, loyalty program, etc.)?
- Which system will be the core or golden representation of the customer (generally the Lightning Platform as the CRM)?
- How are customers represented in each component system and how will we keep these records synchronized?
In the following sections...
