Social media in politics

As social media became mainstream, organizations have started to depend on it to understand the sentiment of their customers. AI algorithms that looked at Twitter data to understand any negative trends or reputational issues have been useful with the management of perception. Organizations using these tools have managed to be more proactive with their engagement models with their customers.

"A good reputation takes years to build and a second to destroy."

– Warren Buffett

Organizations that intend to engage proactively with their customers will need to stay on top of social media sentiment toward their brand. It is critical to have engaging conversations to stay relevant in a fast-changing world of Millennials and Generation Z customers.

The 2016 American elections saw data analytics employed in an election campaign. The extent...