Further reading
To learn more about the topics that were covered in this chapter, take a look at the following resources:
- If you want to learn more about open source marketing, a great resource is the TODO Group’s guide called Marketing Open Source projects (https://todogroup.org/guides/marketing-open-source-projects/), which focuses on the organizational benefit and engagement strategies as the primary audience toward Open Source Program Offices (OSPOs)
- Another personal favorite is Simon Sinek’s Start with the Why (https://simonsinek.com/books/start-with-why/), which is a great construct for being able to home in on the value proposition for the project itself and put together an effective pitch deck and project presentation
