Mastering the Art of Sales Engineering: Develop essential skills and gain valuable insights for high-tech sales engineering success

Jeffrey Silver

Jason Mar-Tang

€26.99

Paperback Sep 2024 316 pages 1st Edition

Jeffrey Silver

Jason Mar-Tang

€26.99

Paperback Sep 2024 316 pages 1st Edition

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Key benefits

Fully comprehend the responsibilities and core skills needed to become a successful sales engineer
Gain deeper knowledge of sales and see how sales engineering plays a vital role in an organization’s success
Start or grow your sales engineering career, avoiding pitfalls and focusing on strengths
Purchase of the print or Kindle book includes a free PDF eBook

Description

Sales engineers often need to balance their technical expertise with the soft skills needed to close deals and build lasting client relationships. This book provides a framework for both senior engineers seeking professional growth and individuals just starting their sales engineering careers. This book draws from the authors’ extensive experience in this industry and as leaders in top high-tech companies, offering real-world insights and life lessons applicable to this specialized and in-demand industry. You’ll pick up the core disciplines a successful sales engineer should exemplify, along with mastering practical, day-to-day operational aspects. Within these chapters, you will learn the roles and responsibilities of a sales engineer, as well as adjacent roles within a sales team. You’ll also develop the skills needed to navigate complex sales cycles and exceed traditional expectations. This book covers various key aspects of sales engineering, including mastering communication techniques, navigating complex meetings, managing customer expectations, understanding legal matters, and handling administrative tasks. By the end of this book, you’ll have acquired advanced knowledge to excel as a world-class sales engineer and become a valuable member of your organization’s broader team.

Who is this book for?

This book is for sales engineers. Whether you're a seasoned professional or just starting your career, it will help you fully understand the dynamics of your role and become a world-class SE sought after by top employers or move into management positions. Use this book as a manual, referring to it whenever you encounter the situations described within.

What you will learn

Familiarize yourself with the different types of organizations employing sales engineers
Gain insights into the crucial soft skills necessary for effective client interaction
Discover best practices in working technical demonstrations and proof of concepts from start to finish
Navigate important decisions related to the role and your work-life balance
Understand ancillary topics that affect sales engineers, often not discussed openly or directly

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What is the delivery time and cost of print book?

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Disclaimer:
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What is the delivery time and cost of print books?

Shipping Details

USA:

Economy: Delivery to most addresses in the US within 10-15 business days

Premium: Trackable Delivery to most addresses in the US within 3-8 business days

UK:

Economy: Delivery to most addresses in the U.K. within 7-9 business days.
Shipments are not trackable

Premium: Trackable delivery to most addresses in the U.K. within 3-4 business days!
Add one extra business day for deliveries to Northern Ireland and Scottish Highlands and islands

EU:

Premium: Trackable delivery to most EU destinations within 4-9 business days.

Australia:

India:

Premium: Delivery to most Indian addresses within 5-6 business days

Rest of the World:

Premium: Countries in the American continent: Trackable delivery to most countries within 4-7 business days

Asia:

Premium: Delivery to most Asian addresses within 5-9 business days

Unfortunately, due to several restrictions, we are unable to ship to the following countries:

Afghanistan
American Samoa
Belarus
Brunei Darussalam
Central African Republic
The Democratic Republic of Congo
Eritrea
Guinea-bissau
Iran
Lebanon
Libiya Arab Jamahriya
Somalia
Sudan
Russian Federation
Syrian Arab Republic
Ukraine
Venezuela

Mastering the Art of Sales Engineering: Develop essential skills and gain valuable insights for high-tech sales engineering success

What do you get with Print?