Chapter 1. Fundamentals of Mining
Our approach in this book will be to use statistics and social science theory to mine social media and we'll use R as our base programming language. We will walk you through many important and recent developments in the field of social media. We'll cover advanced topics such as Open Authorization (OAuth), Twitter's OAuth API, Facebook's graph API, and so on, along with some interesting references and resources. It is assumed that the target audience has a basic understanding of R, along with basic concepts of social sciences.
In this chapter, we will cover the following topics:
- Importance of social media mining
- Basics of social media mining
- Social media mining techniques
- Basic data mining algorithms
- Opinion mining
- Social recommendations
