Suppose that Contoso is launching a new product. It wants to monitor the social channel, to gather the runtime feedback on how the public is reacting to Contoso's product. Contoso also wants its marketing team to reply to the questions/feedback that people are asking the company, from a social platform, regarding the product.
Set up Microsoft Social Engagement: Microsoft Social Engagement helps users to track and analyze social communications about specific topics across public networks. The following steps describe how you can set up social feeds on Microsoft Social Engagement:
- Log into Microsoft Social Engagement and navigate to Microsoft Social Engagement | Search Setup:
- You can then create new categories related to competitors, products, or any other required categories, as follows:
- For any existing category, you can add search feeds. Social listening...