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Marketing Automation with Mailchimp

You're reading from   Marketing Automation with Mailchimp Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business

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Product type Paperback
Published in May 2023
Publisher Packt
ISBN-13 9781800561731
Length 304 pages
Edition 1st Edition
Concepts
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Author (1):
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Margarita J. Caraballo Margarita J. Caraballo
Author Profile Icon Margarita J. Caraballo
Margarita J. Caraballo
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Table of Contents (25) Chapters Close

Preface 1. Part 1:Introduction to Mailchimp
2. Chapter 1: Welcome to Marketing with Mailchimp FREE CHAPTER 3. Part 2:Getting Set Up
4. Chapter 2: Basics of Account Management and Audiences 5. Chapter 3: Importing and Combining Audiences 6. Chapter 4: Understanding the Difference between Groups, Tags, and Segments 7. Chapter 5: Strategies and Tools for Managing Inactive Contacts 8. Part 3:Basic Channels
9. Chapter 6: Setting Up and Customizing Various Form Types 10. Chapter 7: Establishing Your Brand with the Content Studio 11. Chapter 8: Outreach Marketing with Templates and Campaigns 12. Chapter 9: Setting Up Your Marketing Presence with Websites 13. Part 4:Refine and Automate
14. Chapter 10: Understanding Reports and Analytics 15. Chapter 11: Implementing A/B and Multivariate Testing 16. Chapter 12: Strategies for Automating Using the Customer Journey Builder 17. Chapter 13: Setting Up a Mailchimp E-Commerce Store 18. Part 5:Get Smarter and Connect
19. Chapter 14: E-Commerce Integrations 20. Chapter 15: Form and Survey Integrations 21. Chapter 16: CRM and Connectivity Integrations 22. Chapter 17: Use Cases and Real-World Examples 23. Index 24. Other Books You May Enjoy

Where do I get one and what if I have one?

If you don’t have one and don’t really know where to get one, you can do it all inside the Mailchimp platform. Additionally, if you have one, you can add it to your Mailchimp account and get going by adjusting your domain records.

To either go to purchase a new domain or add an existing domain to your Mailchimp account, go to the left-navigation menu, as we have done with all of our other channels thus far. In the menu, we click on Website, and then Domains from the menu beneath it, as seen in Figure 9.1:

Figure 9.1 – Domains in the Website menu

Figure 9.1 – Domains in the Website menu

Right at the top of the Domains section, if you haven’t added any private domains, you’ll see the option to search for the availability of a domain.

Note about websites and commerce

In order to use a private domain for a website, you would need to purchase the Websites and Commerce Core plan. This will give you access to Websites and Mailchimp-specific...

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