You're reading from Marketing Automation with Mailchimp Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business

Product type Paperback

Published in May 2023

Publisher Packt

ISBN-13 9781800561731

Length 304 pages

Edition 1st Edition

Tools

MailChimp

Concepts

Marketing

Author (1):

Margarita J. Caraballo

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Table of Contents (25) Chapters

Preface

1. Part 1:Introduction to Mailchimp

2. Chapter 1: Welcome to Marketing with Mailchimp FREE CHAPTER

3. Part 2:Getting Set Up

4. Chapter 2: Basics of Account Management and Audiences

5. Chapter 3: Importing and Combining Audiences

6. Chapter 4: Understanding the Difference between Groups, Tags, and Segments

7. Chapter 5: Strategies and Tools for Managing Inactive Contacts

8. Part 3:Basic Channels

9. Chapter 6: Setting Up and Customizing Various Form Types

10. Chapter 7: Establishing Your Brand with the Content Studio

11. Chapter 8: Outreach Marketing with Templates and Campaigns

12. Chapter 9: Setting Up Your Marketing Presence with Websites

13. Part 4:Refine and Automate

14. Chapter 10: Understanding Reports and Analytics

15. Chapter 11: Implementing A/B and Multivariate Testing

16. Chapter 12: Strategies for Automating Using the Customer Journey Builder

17. Chapter 13: Setting Up a Mailchimp E-Commerce Store

18. Part 5:Get Smarter and Connect

19. Chapter 14: E-Commerce Integrations

20. Chapter 15: Form and Survey Integrations

21. Chapter 16: CRM and Connectivity Integrations

22. Chapter 17: Use Cases and Real-World Examples

23. Index

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24. Other Books You May Enjoy

Technical requirements

Some features, such as Comparative Reports, are more advanced reporting features, so to access these, you will need to be on a Premium plan or using the Mailchimp Pro add-on. The Comparative Reports feature is not available with Mailchimp’s Free or Standard plans. Additionally, if you have not yet sent a campaign, you should at the very least send yourself a campaign so that you can see a campaign report in your account to follow along.

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You're reading from Marketing Automation with Mailchimp Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business

Table of Contents (25) Chapters

Technical requirements

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Authors (1)