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Making Big Data Work for Your Business

You're reading from   Making Big Data Work for Your Business A clear, practical and simple guide to ensuring effective Big Data analytics for your business

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Product type Paperback
Published in Oct 2014
Publisher
ISBN-13 9781783000982
Length 170 pages
Edition Edition
Concepts
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Author (1):
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Sudhi Ranjan Sinha Sudhi Ranjan Sinha
Author Profile Icon Sudhi Ranjan Sinha
Sudhi Ranjan Sinha
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Table of Contents (15) Chapters Close

Making Big Data Work for Your Business
Credits
Foreword
About the Author
Acknowledgments
About the Reviewers
Preface
1. Building Your Strategy Framework 2. Creating an Opportunity Landscape and Collecting Your Gold Coins FREE CHAPTER 3. Managing Your Big Data Projects Effectively 4. Building the Right Technology Landscape 5. Building a Winning Team 6. Managing Investments and Monetization of Data 7. Driving Change Effectively 8. Driving Communication Effectively

Treating customer-facing applications differently


Usually, Big Data projects are internal-facing. However, every now and then, you will have a Gold Coin idea that will end up in a customer-facing application. In many cases, some part of the output from your Gold Coin idea will end up facing the customer. There are two very important considerations for all such applications—protecting your intellectual property and delivering an exceptional user experience.

Intellectual property protection

In every Big Data project, there is, as you would expect, a wealth of information about your business, which is your competitive differentiator—your secret sauce for success. The inner workings of your business are captured in these projects. If customers, and possibly competitors, get access to this, this could cause real damage to your business.

To protect your intellectual property, you need to take care that none of the inner workings in your application package are exposed to the user. None of your data...

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