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Integrating CRM across your Organization for Business success

You're reading from   Integrating CRM across your Organization for Business success Build your business processes around the needs of your customers by successfully integrating your CRM within your core business functions to drive improvement

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Product type Paperback
Published in Jan 2016
Publisher Packt
ISBN-13 9781783001040
Length 180 pages
Edition 1st Edition
Concepts
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Author (1):
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Andrew Blackmore Andrew Blackmore
Author Profile Icon Andrew Blackmore
Andrew Blackmore
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Table of Contents (14) Chapters Close

Integrating CRM Across Your Organization for Business Success
Credits
About the Author
About the Reviewer
Preface
1. What is CRM Integration and Why is It Good for Your Business? 2. How to Implement an Integration FREE CHAPTER 3. How to Build a Contact Integration 4. How to Build a Sales Management Integration 5. How to Build a Collections Management Integration 6. How to Build a Vendor Management Integration 7. How to Build a Support Management Integration 8. How to Develop and Maintain Your Integration 9. Where Next for Integrations – the Cloud and Other Areas

Step 5 – defining the CRUD rules


We have defined the entities, the fields, their mappings, and how they will be uniquely identified.

We now need to define the CRUD rules for our synchronization. We need to design the rules for what happens when the entities that we are synchronizing are created, updated, and deleted in both ERP and CRM.

In our worked example, the orders and the quotes that we are synchronizing will be read-only in CRM, and so we only need to define rules for what happens when they are created, updated, or deleted in ERP.

Create, update, and delete actions in ERP, which will cause corresponding changes in the CRM data

Create, update, and delete actions in ERP will cause corresponding changes in the CRM data. The synchronization is one way, so there will be no synchronization of data in the other direction.

Creating quotes, orders, and line items

When a quote or order is created in ERP, the synchronization software will need to detect the new record and create a corresponding quote...

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