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Integrating CRM across your Organization for Business success

You're reading from   Integrating CRM across your Organization for Business success Build your business processes around the needs of your customers by successfully integrating your CRM within your core business functions to drive improvement

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Product type Paperback
Published in Jan 2016
Publisher Packt
ISBN-13 9781783001040
Length 180 pages
Edition 1st Edition
Concepts
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Author (1):
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Andrew Blackmore Andrew Blackmore
Author Profile Icon Andrew Blackmore
Andrew Blackmore
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Table of Contents (14) Chapters Close

Integrating CRM Across Your Organization for Business Success
Credits
About the Author
About the Reviewer
Preface
1. What is CRM Integration and Why is It Good for Your Business? 2. How to Implement an Integration FREE CHAPTER 3. How to Build a Contact Integration 4. How to Build a Sales Management Integration 5. How to Build a Collections Management Integration 6. How to Build a Vendor Management Integration 7. How to Build a Support Management Integration 8. How to Develop and Maintain Your Integration 9. Where Next for Integrations – the Cloud and Other Areas

Step 3 – defining the unique identifiers


Now that we have defined the entities and the rules for how they will map to each other, we need to define how we will uniquely identify every record that we are synchronizing.

An example can explain why we need to do this. Let's say that we have customer information that is stored in both CRM and ERP, and that we are synchronizing the customer information between the two applications:

When the data changes in the ERP side, we need to synchronize the data with CRM and update the ERP side. One of the customer names is "Joe Bloggs and Sons' Bike Store".

If Joe Bloggs changes the name of his company to "Joe Bloggs and Daughters' Bike Store", and the change is made in the ERP we need to synchronize the change to the CRM. But how do we know which record to change in CRM? There are lots of records with similar names. There even is a customer that is already called "Joe Bloggs Daughters Bike Shop", but that is the wrong record to change.

Clearly, we need an...

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