Chapter 4. Getting to Know Your Users
To deeply and clearly understand why people use specific products and how they use them, we first need to get to know users. In this chapter, we will explain the importance of knowing the users during the process of UX design and how, by knowing more about our users, we can easily create successful products.
In this chapter, we will cover the following topics:
- Getting to know your users
- Grouping customer information
- How to conduct user interviews
- Preparing for the interview session and more
