Final tips: Web stats

We can monitor the statistics and performance of our site, using a number of stats tools which are available. One such product is a very powerful statistics and analytics package called Google Analytics, available from Google, completely free of charge. This is useful for us to see which pages our visitors are using, and which pages are being ignored, allowing us to either promote them more heavily, or to focus on the more popular areas of the site.

There are also ways to integrate Google Analytics with e-commerce installations, to try and help us to determine average income per visitor; this is particularly useful when making use of PPC marketing, as it links in with Google's own PPC network, AdWords.

We can sign up for Google Analytics on http://analytics.google.com/, where we are supplied some HTML code to insert into our site's footer template, so that it can begin tracking our statistics.

We can also use tools like this to monitor bounce rates, to see how and why...