Walking in the Customer’s Shoes

The rising interest in API development brings up the need to think about the API-building process in a more methodical and strategic way. The first thing to look into when you consider building any product is to identify the market opportunity and conduct user research to develop a deep understanding of your target customer. Customers and their experiences are the focus of an outside-in product development approach. In order to succeed, this strategy is based on the idea that offering real value to customers is the only way to go.

Understanding your users begins with understanding their journey. Drawing a user journey map is a formal way of understanding how users arrive at a goal and the steps they take to get there. Developers are making more and more decisions about which technologies their organizations should use. As you build APIs that are mostly used by developers, it’s important to map out the path your developers take from the...