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API Analytics for Product Managers

You're reading from   API Analytics for Product Managers Understand key API metrics that can help you grow your business

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Product type Paperback
Published in Feb 2023
Publisher Packt
ISBN-13 9781803247656
Length 344 pages
Edition 1st Edition
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Author (1):
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Deepa Goyal Deepa Goyal
Author Profile Icon Deepa Goyal
Deepa Goyal
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Table of Contents (24) Chapters Close

Preface 1. Part 1:The API Landscape 2. Chapter 1: API as a Product FREE CHAPTER 3. Chapter 2: API Product Management 4. Chapter 3: API Life Cycle and Maturity 5. Chapter 4: Building and Managing API Products 6. Chapter 5: Growth for API Products 7. Chapter 6: Support Models for API Products 8. Part 2: Understanding the Developer 9. Chapter 7: Walking in the Customer’s Shoes 10. Chapter 8: Customer Expectations and Goals 11. Chapter 9: Components of API Experience 12. Part 3: Deep Dive into Key Metrics for API Products 13. Chapter 10: Infrastructure Metrics 14. Chapter 11: API Product Metrics 15. Chapter 12: Business Metrics 16. Part 4: Setting a Cohesive Analytics Strategy 17. Chapter 13: Drawing the Big Picture with Data 18. Chapter 14: Keeping Metrics Honest 19. Chapter 15: Counter Metrics to Avoid Blind Spots 20. Chapter 16: Decision-Making with Data 21. The API Analytics Cheat Sheet
22. Index 23. Other Books You May Enjoy

Goal setting with data

If you and your team are being pulled in so many different directions that you don’t know your goals or how to reach them, it’s time to take a step back. Review your product strategy and ensure that your goals are realistic, measurable, and in line with the product vision. To make sure you’re setting the right goals, you can use one of the following frameworks for goal-setting.

SMART framework

The setting specific, measurable, attainable, relevant, and time-bound (SMART) goal-setting framework is defined as follows:

  • Specific: Specify clearly what you intend to do, who is in charge of it, and what activities must be completed. Please be as specific as possible. Specificity of goals is critical in this process because having ambiguous goals can be not only difficult to achieve but also hard to measure and track.
  • Measurable: Each goal should have a measurable outcome and a clear definition of success. This will allow you to...
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