Decoding machine customers – understanding the future of consumerism

In this section, we will introduce the concept of the Machine Customer (MC) and explore its differences from the human user. With the rise of technology, companies have now gained the ability to create their own customers, a trend identified by Gartner in their article Gartner Top 10 Strategic Technology Trends for 2024 (you can find a link to the article here: https://www.gartner.com/en/articles/gartner-top-10-strategic-technology-trends-for-2024). The arrival of MCs is set to revolutionize the digital commerce landscape, making it imperative for businesses to understand and adapt to this new phenomenon.

Businesses can harness the power of AI and machine learning to develop and manage MCs through various advanced techniques and tools. Natural Language Processing (NLP) enables the creation of virtual assistants capable of understanding and engaging in human-like conversations, facilitating effective customer...