B2B versus B2C – productizing business models
When it comes to building and shipping products, some of the biggest differences between B2B and B2C business models include domain knowledge and the degree of experimentation. In this section, we’ll be focusing on these two areas because they have the biggest impact on what productizing looks like for AI/ML products between these two business models. If we expand on the notion that AI/ML products behave more like services, the desired end result of both these business models will be different because they serve different kinds of customers and different overall needs:
- With B2B products, there’s a strong need for these products to demonstrate a high degree of domain knowledge and a focus on that. Since B2B products often serve a proven business niche, they must often prove they have expertise in this niche.
- With B2C products, we see a focus on experimentation because rather than tapping into a business...
