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The Art of Data-Driven Business

You're reading from   The Art of Data-Driven Business Transform your organization into a data-driven one with the power of Python machine learning

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Product type Paperback
Published in Dec 2022
Publisher Packt
ISBN-13 9781804611036
Length 314 pages
Edition 1st Edition
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Author (1):
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Alan Bernardo Palacio Alan Bernardo Palacio
Author Profile Icon Alan Bernardo Palacio
Alan Bernardo Palacio
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Table of Contents (17) Chapters Close

Preface 1. Part 1: Data Analytics and Forecasting with Python
2. Chapter 1: Analyzing and Visualizing Data with Python FREE CHAPTER 3. Chapter 2: Using Machine Learning in Business Operations 4. Part 2: Market and Customer Insights
5. Chapter 3: Finding Business Opportunities with Market Insights 6. Chapter 4: Understanding Customer Preferences with Conjoint Analysis 7. Chapter 5: Selecting the Optimal Price with Price Demand Elasticity 8. Chapter 6: Product Recommendation 9. Part 3: Operation and Pricing Optimization
10. Chapter 7: Predicting Customer Churn 11. Chapter 8: Grouping Users with Customer Segmentation 12. Chapter 9: Using Historical Markdown Data to Predict Sales 13. Chapter 10: Web Analytics Optimization 14. Chapter 11: Creating a Data-Driven Culture in Business 15. Index 16. Other Books You May Enjoy

Analyzing the data

We are provided with 3 files, which contain anonymized information about the 45 stores, indicating the type and size of the store, historical training data, which covers 2010-02-05 to 2012-11-01, and a file that contains additional data related to the store, department, and regional activity for the given dates.

In the next example, the following Python modules were used:

  • pandas: A Python package for data analysis and data manipulation
  • NumPy: This is a library that adds support for large, multi-dimensional arrays and matrices, along with an ample collection of high-level mathematical functions to operate on these arrays
  • Seaborn and Matplotlib: Python packages for effective data visualization
  1. We will start the analysis by importing the libraries, and we will start to analyze the data by reading all the files and parsing the Date column using the parse_date option of the read_csv pandas function:
    import pandas as pd # data processing
    import...
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