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The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

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Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
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Author (1):
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Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
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Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

Hybrid deployment

A hybrid deployment is a mixed deployment of both the on-premise and cloud options, and in many ways, it takes some of the best elements from both. For example, through the use of this method, you could gain access to cloud-based services such as machine learning, business intelligence, and development sandboxes, but still have the ability to store your data on your on-premise infrastructure.

This hybrid will allow you to enjoy all of the benefits and services offered by both the cloud and on-premise solutions. However, because it involves two different deployment methods, you may find that it becomes more complex than choosing either cloud or on-premise.

In Figure 8.6, you can see a visualization of how you could split services between the two platforms:

Hybrid deployment

Figure 8.6: Hybrid, in theory, encompasses the advantages of both cloud and on-premise deployment

For example, transactions are supported by local applications and the transaction data is hosted in house, with the option...

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