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Salesforce B2C Solution Architect's Handbook

You're reading from   Salesforce B2C Solution Architect's Handbook Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

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Product type Paperback
Published in May 2024
Publisher Packt
ISBN-13 9781804619902
Length 464 pages
Edition 2nd Edition
Languages
Concepts
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Authors (2):
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Melissa Murphy Melissa Murphy
Author Profile Icon Melissa Murphy
Melissa Murphy
Mike King Mike King
Author Profile Icon Mike King
Mike King
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Table of Contents (22) Chapters Close

Preface 1. Part 1:Customer 360 Component Products
2. Chapter 1: De-Mystifying Salesforce FREE CHAPTER 3. Chapter 2: Supporting Your Customers with Service Cloud 4. Chapter 3: Direct-to-Consumer Selling with B2C Commerce 5. Chapter 4: Engaging Customers with Marketing Cloud 6. Chapter 5: Know Your Customer with Data Cloud (DC) 7. Chapter 6: Salesforce Ecosystem – Building a Complete Solution 8. Part 2: Architecture of Customer 360 Solutions
9. Chapter 7: Role of a Solution Architect 10. Chapter 8: Integration Architecture Options 11. Chapter 9: Creating a 360° View of the Customer 12. Chapter 10: Customizing for Common Business Needs 13. Chapter 11: Enterprise Integration Strategies 14. Part 3: Salesforce Certified B2C Solution Architect
15. Chapter 12: Exam Preparation Tools and Techniques 16. Chapter 13: Prerequisite Certifications 17. Chapter 14: Commerce and Integration 18. Chapter 15: Certification Scenarios 19. Assessments 20. Index 21. Other Books You May Enjoy

To get the most out of this book

You should already understand concepts like APIs, file exchanges, databases, and cloud software models. You should also understand high-level concepts in the business-to-consumer (B2C) domain like customers, products, orders, marketing journeys, customer service cases, and order management. This book is a roadmap with links to a huge and ever-evolving set of Salesforce resources. You should get in the habit of using the links, bookmarking things, and reading further on your own.

Salesforce products covered in the book

Prerequisite knowledge

Software diagramming tool (LucidChart, Visio, etc.)

Familiar with concepts around B2C including commerce, marketing, and customer service

Free Trailhead or account

Experience with high-level architecture diagrams

While reading this book, it’s helpful if you re-work the examples in a context that’s meaningful to you. Think about your own organization or a client that you’re working with. How is your situation similar or different? How would that impact your architectural decisions? What might you do differently and what questions would you ask to understand the situation?

This book is intended to be a roadmap to a way of thinking about architecture. It’s a snapshot of the features and functionality available in a variety of software products at a point in time. That stuff will change, but the overall approach does not. Ask the right questions, figure out what tools you need and how they will work together, document your solution, and iterate.

Do not expect to use this book as a shortcut to pass the exam. There’s no substitute for learning the materials and understanding how to apply them in various situations. Focus on the process, experiment, take your time, and only when you’ve truly locked in the information, should you move on to certification.

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