You're reading from Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Product type Paperback

Published in Nov 2021

Publisher Packt

ISBN-13 9781801817035

Length 458 pages

Edition 1st Edition

Tools

Salesforce

Concepts

CRM

Author (1):

Mike King

View More author details

Table of Contents (20) Chapters

Preface

1. Section 1 Customer 360 Component Products

2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER

3. Chapter2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution

7. Section 2 Architecture of Customer 360 Solutions

8. Chapter 6: Role of a Solution Architect

9. Chapter 7: Integration Architecture Options

10. Chapter 8: Creating a 360° View of the Customer

11. Chapter 9: Supporting Key Business Scenarios

12. Chapter 10: Enterprise Integration Strategies

13. Section 3 Salesforce-Certified B2C Solution Architect

14. Chapter 11: Exam Preparation Tools and Techniques

15. Chapter 12: Prerequisite Certifications

16. Chapter 13: Commerce and Integration

17. Chapter 14: Certification Scenarios

18. Assessments

19. Other Books You May Enjoy

Role of a B2C solution architect

The role of a B2C solution architect is a demanding one. Regardless of your background, you're expected to have a working knowledge of several different products both at a functional and a technical level. You'll need to understand the Salesforce products that are most commonly leveraged in B2C solutions and how they work together, and be familiar with most of the rest of the Salesforce ecosystem in enough detail to recognize when it might be worth bringing up or learning more about. While it doesn't mean you're an expert in everything, it means having more than just a casual understanding.

For Service Cloud, B2C Commerce, and Marketing Cloud, you should have a working knowledge of the following (covered in Chapter2, Supporting Your Customers with Service Cloud, Chapter 3, Direct-to-Consumer Selling with Commerce Cloud B2C, and Chapter 4, Engaging Customers with Marketing Cloud, respectively):