Corporate big data and data science strategy

You have read about it in the papers, you have seen it on the evening news, you have heard about it from your friends – big data and data science are everywhere and they are here to stay.

The success stories from Silicon Valley have made the effect even more pronounced. Who would have thought that a ride-sharing and ride-hailing phone application, Uber, could become one of the most popular companies in the world with an estimated valuation of close to $70 billion. Sites and apps such as Airbnb turned apartment-sharing into a booming business, becoming the second most valued company at $30 billion.

These and other similar events transformed the topics of big data and data science from being purely theoretical and technical subjects into common terminology that people have come to associate with unbounded investment success.

Since nearly all major technology vendors have started adding features categorized as big data, nearly all companies that invest...