Case study description

Weir & Bell Telecom is a manufacturer and retailer of mobile phones and devices that has experienced rapid growth, following a number of highly successful marketing campaigns, and aggressive growth on the high street and internet. It has a very strong line up of products that are considered niche products and that result in high profit margins.

With competitors poised to release similar products, the company realizes that, in order to achieve its business objectives and thus maintain its leadership position, it needs to vastly improve and exploit its IT processes and infrastructure. Having grown rapidly, the IT department has not developed in line with the business strategy and the board has recently appointed a new Chief Information Officer (CIO) to oversee the IT department, and to develop an IT strategy that is closely aligned with the business strategy. The aim is to allow the organization to increase the efficiency and responsiveness of its supply chain processes...