Attracting Traffic with Search Engine Optimization

You can have the perfect eCommerce site with thousands of products, perfect organization, convenient ways to search, easy-to-use payment options, and cheap shipping. Unfortunately, none of that will do you any good unless you can get people to your website.

Bringing people to a regular website is called traffic generation. In the eCommerce world, you’re trying to bring people to your site to make purchases. This is called customer acquisition, and customer acquisition cost (CAC) is one of the main indicators of a successful eCommerce business. If you can reliably bring traffic to your site, a small percentage of that traffic will purchase products, and you’ll make money.

There are techniques to build a strong eCommerce business, such as securing recurring purchases, increasing conversion rates, and lowering your product costs, but none of them matter without the initial traffic! One of the main techniques to bring...