Determining your Target Audience

For illustrative purposes, assume that we all work at a company named Delivery International. We specialize in providing a top-notch food delivery service across a variety of franchises. Our product team has decided to launch a net new consumer and franchisee digital experience. We need to empower our franchisees with the ability to open new pizza delivery locations and allow consumers to directly engage with ordering from independently owned franchises and locations.

As the head of technology delivery for this new digital experience, how do we understand what they mean when they mention those two market segments? What technology can we purchase and what stories to support these business goals do our teams need to develop? Talking through what we are trying to drive, as well as actions we expect our Target Audience to complete and where, will set the tone for your Experience Cloud design. To answer these questions, we will start at the beginning...