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Learning Magento 2 Administration
Learning Magento 2 Administration

Learning Magento 2 Administration: Maximize the power of Magento 2 to improve your e-commerce business

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Profile Icon Bret Williams Profile Icon Williams
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€18.99 per month
Full star icon Full star icon Full star icon Full star icon Half star icon 4.7 (6 Ratings)
Paperback May 2016 300 pages 1st Edition
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€20.98 €29.99
Paperback
€36.99
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Arrow left icon
Profile Icon Bret Williams Profile Icon Williams
Arrow right icon
€18.99 per month
Full star icon Full star icon Full star icon Full star icon Half star icon 4.7 (6 Ratings)
Paperback May 2016 300 pages 1st Edition
eBook
€20.98 €29.99
Paperback
€36.99
Subscription
Free Trial
Renews at €18.99p/m
eBook
€20.98 €29.99
Paperback
€36.99
Subscription
Free Trial
Renews at €18.99p/m

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Learning Magento 2 Administration

Chapter 2. Settings and Configurations

If you've ever used Magento in the past to operate an online store, you'll find that the backend of Magento 2 has changed considerably. The developers at Magento basically started from scratch in redesigning the administrative portal.

The user interface (UI) of the backend is much cleaner, more readable, and more logical. It was created on top of a responsive framework so that you can manage your store using anything from a tablet to a desktop computer, and the UI adjusts accordingly. The backend still won't work on a smartphone, as managing a Magento store on a phone would be incredibly difficult. The UI designers also improved grids—the table—style listing of products, customers, and so on—which makes it much easier to get your work done.

But more than just a pretty face, the Magento backend is your store's "back office." It is the place where you control how your store will operate...

Introducing the Magento 2 backend

The new UI of Magento 2 is quite a change from the original Magento admin backend. Whereas Magento 1.x had a more traditional layout, Magento 2 leverages the best of HTML 5 and CSS 3 to create a responsive interface, which we're sure you'll find more enjoyable.

Introducing the Magento 2 backend

The primary navigation menu is located along the left side of the window. This placement gives more space to the content of whatever section you're working in. Each of the main menu items has a pop-out menu of choices within that group.

Introducing the Magento 2 backend

In the upper-right corner of the backend, there are three icons: search, notifications, and account:

Introducing the Magento 2 backend

Global search allows you to search for anything in the backend: products, customers, orders, and so on. It's a wonderful way to quickly search for whatever you need without having to first drill down through several menu levels.

The bell icon takes you to a list of notifications, if any. If a "badge" (a red circle with a number) appears,...

Key system configurations

Magento's real power comes from its ability to adapt and accommodate almost any type of online selling needs. We will go through the most important backend configurations that you need to review when setting up a new Magento store. As you'll see, there are many settings. However, the more you know about how they affect your store, the more productive your selling opportunities can be.

The various configurations we are going to discuss are contained within two main navigation menus: Stores and System. First, let's explore the Stores menu.

Tip

For now, we will approach configurations as if you have a single Magento store front. Setting up and configuring multiple stores in a single installation will be covered in Chapter 3, Catalogs and Stores.

Configuration

There are six side tabs under the Stores top-level menu on the Configuration screen: General, Catalog, Customers, Sales, Services, and Advanced. Let's discuss each configuration set.

Configuration

To expand each...

Summary

As you can tell, there are many, many possible configurations in your Magento store. People new to Magento may find it quite daunting—I know we did! However, the real power of Magento lies in its ability to be shaped and molded to fit your e-commerce goals.

As we continue through this book, we will revisit some of these settings as we discuss specific business use cases. And as you define your own business operation, you'll return to this chapter over and over again, discovering with each visit that Magento truly is a world-class platform for growing and operating an online store.

There's still lots more to learn-and a lot more configurations ahead-but reading through this chapter and using it as a future reference will help make the following chapters much more useful.

In the next chapter, we continue our configuration tasks by setting up the initial product catalogs and stores. We will begin by doing a bit of planning and understanding the brilliance of the Magento...

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Key benefits

  • Strategic planning for maximizing your Magento 2 store’s operations and sales.
  • Important guidelines and advice for optimizing your Magento 2 store.
  • Packed with screenshots and step-by-step instructions to leverage the hundreds of Magento 2 features.

Description

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.

Who is this book for?

This guide is for store owners who use Magento 2 on a daily basis to operate their online stores. Proprietors will use this guide as a reference for ensuring that they are utilizing the full power of Magento 2. Developers and solution providers will find this guide a helpful tool in identifying opportunities to help their clients navigate the complexity of Magento 2.

What you will learn

  • Strategies for creating multiple stores within a single Magento installation.
  • Use of complex product types such as bundles, downloadables and virtual products.
  • Configuring payments, shipping and taxes.
  • Accommodating multiple languages and currencies.
  • Installing and configuring themes.
  • Managing content and search engine optimization.
  • Creating promotions, up-sells and cross-sells.
  • Leveraging the customer relationship features of Magento 2.
  • Securing and optimizing your installation.

Product Details

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Publication date : May 31, 2016
Length: 300 pages
Edition : 1st
Language : English
ISBN-13 : 9781783288250
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Publication date : May 31, 2016
Length: 300 pages
Edition : 1st
Language : English
ISBN-13 : 9781783288250
Languages :
Concepts :
Tools :

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Table of Contents

10 Chapters
1. Introducing Magento 2 Chevron down icon Chevron up icon
2. Settings and Configurations Chevron down icon Chevron up icon
3. Catalogs and Stores Chevron down icon Chevron up icon
4. Preparing to Sell Chevron down icon Chevron up icon
5. Products Chevron down icon Chevron up icon
6. Themes Chevron down icon Chevron up icon
7. Content and SEO Chevron down icon Chevron up icon
8. Promotions and Communication Chevron down icon Chevron up icon
9. Security and Administration Chevron down icon Chevron up icon
10. Startup Checklist Chevron down icon Chevron up icon

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Noph Veluvan Jul 07, 2016
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Recommend store owner for all the basic need to know in this Book.
Amazon Verified review Amazon
3736781 Jun 15, 2016
Full star icon Full star icon Full star icon Full star icon Full star icon 5
I've read many Magento books targeting developers and administrators:- Magento Site Performance Optimization- Instant Magento Performance Optimization How-to- Instant E-Commerce with Magento: Build a Shop- Instant Magento Shipping How-toThis is the most thorough and complete Magento book I've laid my eyes on so far. You'll learn everything about Magento 2 administration from creating products/categories/stores to SEO/security configurations and much more.The writing is clear and concise. To sum-up, it'll be an excellent book to have on your desk while getting started with Magento 2.[Disclamer: I was the technical reviewer for this book (e.g. proof-read and test each and every recipe). The opinions expressed here are mine and I won't be compensated, in any way, if you decide to buy this book. ]
Amazon Verified review Amazon
Nick C May 09, 2019
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Great book for new starters and experienced users alike
Amazon Verified review Amazon
Fernando Aguilar Jul 16, 2021
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Excelent and detailed guide, gives you a great understanding. Be warned, many ipdates since 2016 that are important.
Amazon Verified review Amazon
DA Dec 25, 2016
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Nice book. Just what my M2 team needed.
Amazon Verified review Amazon
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