Reading the dataset

In this chapter, we will focus on a dataset that includes classic marketing data from a bank dataset that is available on the UCI Machine Learning Repository. This dataset includes complete information regarding a marketing campaign undertaken by a financial institution that assists in analyzing future strategies with a view to improving future marketing campaigns for the bank. We can access the dataset using the following link:

https://github.com/PacktPublishing/Hands-On-Exploratory-Data-Analysis-with-R/tree/master/ch06

For more information on the dataset, you can access the following link:

https://archive.ics.uci.edu/ml/datasets/bank+marketing

Now, we will introduce this dataset within the R workspace for further manipulation and implementation. The following steps are required to introduce and read the dataset:

1. Include the requisite libraries for converting...