Answers

1. Customer retention plays a pivotal role in PLG models as the ability to retain engaged, long-term users and nurture their loyalty directly impacts sustainable revenue and growth trajectories in PLG paradigms. Retention supports stability in user numbers, predictable revenue streams through recurring payments, and amplified network effects stemming from the advocacy of happy users.
2. Best practices include personalization to cater to user preferences, interactive and gamified tutorials to boost engagement, preemptively addressing common pain points, conveying value to motivate usage beyond sign-up, usage tracking to identify drop-off points, and contextual prompts to guide the next steps.
3. Cohort analysis involves grouping users based on attributes such as sign-up dates, usage frequency, or features used. By tracking metrics for each cohort over time, growth product managers gain insights into differences in behaviors, needs, and churn risks. They can address cohort...