Exploring the motivations for change

Viktor Farcic: What do you think is driving all of these requests for improvement? Are they driven by the competition or by a genuine interest in new technology?

Ádám Sándor: I think the biggest motivation we see—and what most companies are missing—is the ability to release software fast. They realize that they should release new software every half year, but they need to come to this realization before the competition is already gaining on them and put the proper processes in place early enough so the production pipeline is filled. It's this big pressure in today's market that ends up making engineers leave because, frankly, it's just a horrible environment to work in.

There is also an excitement for new technologies because when companies in the market are looking for engineers, their HR department feels that new recruits will ask, "OK, what technologies are you using?" And when they...