Measuring success

Measuring the effectiveness of your organizational data literacy initiative is an essential step in the process. It will help you understand where your gaps are so that you can then prioritize and improve in those areas. It also enables you to communicate to the organization where they are in the journey and encourage further adoption.

In this section, we will talk about various strategies to evaluate and measure the success of an organization’s data literacy initiative. This section will not cover how to assess organizational or individual data literacy maturity. Those topics are covered later on in the book in Chapter 12, Assessing Your Data Literacy Maturity.

Measuring the success of an organizational data literacy initiative can be shown at four different levels, as depicted in Figure 4.10:

Figure 4.10 – Four levels of measurement of data literacy initiatives

Let’s now look at each level in greater detail...