What is success?
Now that you’ve zeroed in on what success is (reminder: it’s focused on the business outcome), you can work with your business stakeholders to define success. In our previous example, we aligned with our business stakeholders on a single outcome that was met by the implementation of four key data capabilities. In our example, these capabilities are focused on the customer data domain.
To be successful, you must ensure that you have a narrow enough focus so that you can define a simple and straightforward definition of done. A definition of done is best to describe success when it is specific and measurable (you may like to use the commonly known SMARTER framework to assist you with this). Ideally, you should take each of these data capabilities and define what it will take to deliver a capability of value.
What is the definition of value?
Value is defined by the shareholder; therefore, until you have their sign-off on the value provided to their...
