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Data Analytics for Marketing

You're reading from   Data Analytics for Marketing A practical guide to analyzing marketing data using Python

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Product type Paperback
Published in May 2024
Publisher Packt
ISBN-13 9781803241609
Length 452 pages
Edition 1st Edition
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Author (1):
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Guilherme Diaz-Bérrio Guilherme Diaz-Bérrio
Author Profile Icon Guilherme Diaz-Bérrio
Guilherme Diaz-Bérrio
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Toc

Table of Contents (20) Chapters Close

Preface 1. Part 1: Fundamentals of Analytics
2. Chapter 1: What is Marketing Analytics? FREE CHAPTER 3. Chapter 2: Extracting and Exploring Data with Singer and pandas 4. Chapter 3: Design Principles and Presenting Results with Streamlit 5. Chapter 4: Econometrics and Causal Inference with Statsmodels and PyMC 6. Part 2: Planning Ahead
7. Chapter 5: Forecasting with Prophet, ARIMA, and Other Models Using StatsForecast 8. Chapter 6: Anomaly Detection with StatsForecast and PyMC 9. Part 3: Who and What to Target
10. Chapter 7: Customer Insights – Segmentation and RFM 11. Chapter 8: Customer Lifetime Value with PyMC Marketing 12. Chapter 9: Customer Survey Analysis 13. Chapter 10: Conjoint Analysis with pandas and Statsmodels 14. Part 4: Measuring Effectiveness
15. Chapter 11: Multi-Touch Digital Attribution 16. Chapter 12: Media Mix Modeling with PyMC Marketing 17. Chapter 13: Running Experiments with PyMC 18. Index 19. Other Books You May Enjoy

To get the most out of this book

The code provided for this book comes in the form of Jupyter Notebooks, with the exception of Chapter 3, which is a Python file. All chapters will teach you how to install the required packages for each section.

You should already have a Python distribution installed on your development machine, either via the main Python Website or using Anaconda. An alternative is to use Google Colab.

All source code was developed and tested on MacOS (64-bit) and Google Colab.

Software/hardware covered in the book

Operating system requirements

Python 3.11

Windows, macOS, or Linux

Jupyter lab 4.0

Windows, macOS, or Linux

pandas 2.0.2

Windows, macOS, or Linux

NumPy 1.24.4

Windows, macOS, or Linux

Statsforecast 1.7.3

Windows, macOS, or Linux

Pymc 5.11.0

Windows, macOS, or Linux

Pymc-marketing 0.3.1

Windows, macOS, or Linux

Statsmodels 0.14.0

Windows, macOS, or Linux

Streamlit 1.24.0

Windows, macOS, or Linux

If you are using the digital version of this book, we advise you to type the code yourself or access the code from the book’s GitHub repository (a link is available in the next section). Doing so will help you avoid any potential errors related to the copying and pasting of code.

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