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Cracking the Product Marketing Code

You're reading from   Cracking the Product Marketing Code Craft winning go-to-market strategies for market domination

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Product type Paperback
Published in Oct 2023
Publisher Packt
ISBN-13 9781837632763
Length 292 pages
Edition 1st Edition
Concepts
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Authors (2):
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Daniel Kuperman Daniel Kuperman
Author Profile Icon Daniel Kuperman
Daniel Kuperman
Iman Bayatra Iman Bayatra
Author Profile Icon Iman Bayatra
Iman Bayatra
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Toc

Table of Contents (19) Chapters Close

Preface 1. Part 1 – Introduction
2. Chapter 1: Introducing Product Marketing FREE CHAPTER 3. Chapter 2: Inbound Product Marketing – Product Innovation 4. Chapter 3: Outbound Product Marketing – Driving Product Adoption and Growth 5. Part 2 – Driving Product Enhancement with Inbound Strategies
6. Chapter 4: Market Research and Competitive Analysis - Strategies to Enhance Innovation 7. Chapter 5: Customer Research – Creating an Effective Voice for Customer Programs 8. Chapter 6: Influencing the Product Roadmap 9. Chapter 7: Customer Segmentation and Personas 10. Part 3 – Outbound: Strategies for Product Adoption and Exponential Growth
11. Chapter 8: Competitive Positioning and Messaging for Growth 12. Chapter 9: GTM Strategies for Exponential Growth 13. Chapter 10: Enable Your Sales Team and Maximize Effectiveness 14. Part 4 – Impactful Collaboration and Value Creation
15. Chapter 11: Ensure Internal Stakeholders Buy-In 16. Chapter 12: Analyst Relations (AR) 17. Index 18. Other Books You May Enjoy

Part 3 – Outbound: Strategies for Product Adoption and Exponential Growth

This section shines a spotlight on the tactical side of product marketing, with a keen focus on execution and the pivotal role the key functions of outbound product marketing play in driving product adoption and accelerating growth. It encompasses the art of crafting compelling messaging and positioning that truly resonates with a target audience, as well as the strategic development of a robust GTM strategy. Additionally, it explores the implementation of a highly effective sales enablement program, all of which synergistically contribute to maximizing revenue and propelling overall growth.

This part has the following chapters:

  • Chapter 8, Competitive Positioning and Messaging for Growth
  • Chapter 9, GTM Strategies for Exponential Growth
  • Chapter 10, Enable Your Sales Team and Maximize Effectiveness
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