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API Analytics for Product Managers

You're reading from API Analytics for Product Managers Understand key API metrics that can help you grow your business

Product type Paperback

Published in Feb 2023

Publisher Packt

ISBN-13 9781803247656

Length 344 pages

Edition 1st Edition

Concepts

REST API

Author (1):

Deepa Goyal

View More author details

Table of Contents (24) Chapters

Preface

1. Part 1:The API Landscape

2. Chapter 1: API as a Product FREE CHAPTER

3. Chapter 2: API Product Management

4. Chapter 3: API Life Cycle and Maturity

5. Chapter 4: Building and Managing API Products

6. Chapter 5: Growth for API Products

7. Chapter 6: Support Models for API Products

8. Part 2: Understanding the Developer

9. Chapter 7: Walking in the Customer’s Shoes

10. Chapter 8: Customer Expectations and Goals

11. Chapter 9: Components of API Experience

12. Part 3: Deep Dive into Key Metrics for API Products

13. Chapter 10: Infrastructure Metrics

14. Chapter 11: API Product Metrics

15. Chapter 12: Business Metrics

16. Part 4: Setting a Cohesive Analytics Strategy

17. Chapter 13: Drawing the Big Picture with Data

18. Chapter 14: Keeping Metrics Honest

19. Chapter 15: Counter Metrics to Avoid Blind Spots

20. Chapter 16: Decision-Making with Data

21. The API Analytics Cheat Sheet

22. Index

Why subscribe?

23. Other Books You May Enjoy

Customer Expectations and Goals

As the producer of an API product, your goal is to get more and more customers to successfully integrate and use your APIs regularly. From the perspective of the consumer, the goal is to be able to integrate your API quickly to meet their business needs so that they can realize the business value of using your APIs as soon as possible.

In this chapter, you will learn more about the following topics:

Conducting qualitative and quantitative user research
Creating user empathy maps
Identifying customer use cases
Identifying customer pain points
Aligning stakeholders

The rest of the chapter is locked

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Authors (1)

Deepa Goyal

Deepa Goyal

Deepa Goyal is a Silicon Valley veteran with diverse experience in Fortune 500 tech and start-ups. She is currently the lead product management strategist at Postman, where she helps millions of developers build application programming interfaces (APIs). Previously, she worked at PayPal and Twilio, where she grew the companies' API offerings, which are used by the software developer community for thousands of third-party websites and mobile apps. Deepa is skilled in both product management and data science. She uses the insights she gets from data science in her product management work.

See other products by Deepa Goyal

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