Summary
In this chapter, you learned that by aligning the incentives of various stakeholders while avoiding gameable metrics, cannibalizing metrics, and cognitive biases, you can create a more successful analytics strategy for your product.
It is important to ensure that everyone involved in the product has a clear understanding of the goals and objectives of the product, as well as how their work contributes to those goals. This can help to ensure that stakeholders are aligned in their incentives and are working toward a common set of objectives, rather than pursuing their own agendas.
You learned how to avoid gameable metrics by choosing metrics that accurately reflect the desired outcomes and cannot be easily gamed or manipulated. You also learned how to avoid cannibalizing metrics by ensuring that the metrics being used to track the success of the API product do not conflict with or undermine the metrics being used to track the success of other products or initiatives.
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