Case study

Building off our case study example from Chapter 6, in this chapter, we will be deepening our understanding of Waterbear and their flagship B2C product, Akeira, to better understand some of the principles outlined in this chapter and how they may appear in our working example. We will use the flowchart shown in Figure 7.1 to inform how we break down this chapter’s principles in our case study example:

Figure 7.2: Productizing basics for Akeira

Here are the steps involved:

• Scope: Here, the product is a B2C mobile application that uses natural language processing (NLP) to digest the data users feed into a dashboard that is used to track progress toward their established goals. End users can expect that the dashboard will be refreshed regularly, every time they make a new submission into the app. Waterbear currently offers Akeira to women over the age of 18, but it’s in the process of creating different use cases for girls...