Analyzing geographic performance
Wonder where your clicks are coming from? The geographic report can help you find out so you can fine-tune your campaigns to maximize visibility in areas where ads perform better.
Getting ready
Your AdWords campaigns will need to have been running for some time and will need to have accumulated some data first.
How to do it...
To view geographic performance, follow these steps:
Click on the Campaigns tab.
Go to the Dimensions tab.
Adjust the date range to reflect the period you are interested in analyzing.
From the View drop-down menu, choose Geographic.
Next, customize Columns to include the level of detail you care about, such as region, metro area, and city. Add all columns you would like to see in your report and click on Apply.
Sort by impressions or clicks to figure out where most of the search activity is concentrated. Sort by conversions to find out which geographic areas convert the best.
If you find that certain locations perform better for you, you can increase...
