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The Android Game Developer???s Handbook

You're reading from   The Android Game Developer???s Handbook Discover an all in one handbook to developing immersive and cross-platform Android games

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Product type Paperback
Published in Aug 2016
Publisher Packt
ISBN-13 9781785885860
Length 368 pages
Edition 1st Edition
Languages
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Author (1):
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Avisekhar Roy Avisekhar Roy
Author Profile Icon Avisekhar Roy
Avisekhar Roy
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Toc

Table of Contents (15) Chapters Close

Preface 1. Android Game Development FREE CHAPTER 2. Introduction to Different Android Platforms 3. Different Android Development Tools 4. Android Development Style and Standards in the Industry 5. Understanding the Game Loop and Frame Rate 6. Improving Performance of 2D/3D Games 7. Working with Shaders 8. Performance and Memory Optimization 9. Testing Code and Debugging 10. Scope for Android in VR Games 11. Android Game Development Using C++ and OpenGL 12. Polishing Android Games 13. Third-Party Integration, Monetization, and Services Index

Android in-game advertisements

In-game advertisements are the most significant factor in monetization for both free and freemium games. Developers use their game platform to show advertisements in order to generate revenue.

Here is how it works:

  1. Advertisers submit the advertisements to various advertisement agencies.
  2. Each advertisement has a certain value and time duration limitation, which is called campaign cost and campaign time, respectively.
  3. The developer subscribes with those agencies.
  4. The developer integrates the agency advertisement platform to include and show advertisements.
  5. The developer sets the parameters for advertisement types, genre, and level.
  6. When the application triggers an advertisement call to the agency server, it looks for the available or running advertisement campaigns that match the criteria predefined by the developer.
  7. Upon successful match, the server sends the advertisement elements to the client device application.
  8. The application loads the advertisements.
  9. The application...
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