Why backups should be part of your DevOps process

Salesforce often serves as the critical system of engagement and operations for many organizations. The data within Salesforce provides a 360-degree view of customers and enables marketing, sales, and service activities. As a result, any prolonged downtime or data loss within Salesforce can cripple an organization’s ability to do business. Customer relationships suffer, revenue-generating activities halt, and productivity grinds to a standstill.

According to multiple studies, the average cost of an hour of downtime for most companies exceeds $300,000. For some larger enterprises, this hourly cost can be in the millions. Extrapolated over several hours or days, major outages create substantial financial and reputational damage. In the worst cases, companies without adequate data protection and recovery plans can be forced completely out of business by catastrophic data loss.

However, viable and integrated data backups provide...