Objects
Objects are a key element in Salesforce CRM as they provide a structure for storing data and are incorporated in the interface, allowing users to interact with the data.
Similar in nature to a database table, objects have properties such as:
Fields, which are similar in concept to a database column
Records, which are similar in concept to a database row
Relationships with other objects
Optional tabs, which are user-interface components to display the object data
Standard objects
Salesforce provides standard objects in the Salesforce CRM platform by default. Standard objects that are available include Account, Contact, and Opportunity. Standard objects are described in more detail later in this chapter.
In addition to the standard objects, you can create custom objects and custom tabs.
Custom objects
Custom objects are the tables you create to store your data. You can create a custom object to store data specific to your organization. Once you have the custom objects and have created records...
