Use Case

Following the successful adoption of SOA, Weir & Bell Telecoms continued to face many data quality issues, most significantly around customer data. Weir & Bell Telecoms' architects had hoped that by adopting SOA, all of their data issues would be resolved. However, despite building their SOA services to the highest standard, the data served by the services had fundamental quality issues meaning that service consumers could not rely on it.

The architects began to realize that without adopting strict data-quality principles in tandem with the SOA infrastructure, all that was being achieved was high-quality services delivering poor-quality data. This paradox meant that the & Bell architects had to rethink their delivery strategy as SOA on its own wasn't a "silver bullet" to address all of their data integration challenges as they had mistakenly first thought it to be.

A fundamental issue faced by Weir & Bell Telecoms was that they didn't have a single view of their customers...