Real-world examples and best practices in marketing insights
In demonstrating the practical applications of Dynamics 365 AI in marketing, this section delves into three complex and detailed use cases. Each case study showcases the strategic implementation of AI-driven marketing insights and the resultant business transformations.
Example 1 – Hyper-personalized campaigns by a fashion e-commerce platform
Background: A leading e-commerce platform specializing in fashion sought to refine its marketing approach by moving beyond generic demographic-based targeting.
Application of Dynamics 365 AI
Leveraging Dynamics 365 AI, the platform developed a multi-tiered customer segmentation model. This model used AI to analyze customer data, including past purchases, browsing behavior, and social media interactions. Dynamics 365 AI identified not only broad segments but also micro-segments within their customer base, such as “eco-conscious buyers” or “trend...
