Starting a business or online presence
In this section, we’ll be walking through examples where the business or organization has just started getting an initial online presence off the ground and is beginning its digital marketing.
Type of business
For this first business, let’s build upon one of our earliest examples in this book. For this example, the business is a small-batch beauty company. It makes bars of soap, shampoos, and conditioners.
Background of the business
This business has the following features:
- Age: Less than a year old
- How have they sold up to this point?: Limited product sales at local popups around their city
- Digital presence?: No online marketing presence yet
Next goals and vision for growth
The owner of this small business largely runs it alone, with some help from members of their family. They’re generating some profit from their popups and would like to start shipping their product and not just selling...
