Making cents with proper ad placement

In the summer of 2010, Apple announced a new revenue generation tool called iAd. The new service was an advertisement network tailored to application developers, which partnered with strong brands in an effort to increase app profitability.

Many applications decide to insert advertisements as a way to monetize the work, so it is important that we understand the business of placing ads so that we can make informed interface decisions that help build revenue and create an immersive experience.

With regards to specific ad networks, there is a bit of variety and our options are open. This choice will be determined with the consideration of several questions, such as ease of implementation, typical revenue for our content type, fill rates, target user location, and more. The network itself will probably be chosen by our programming or marketing team, so we may not have much influence in its selection as interface designers. As such, we should be prepared...